What I found most interesting about the reading this week was how size, space and letters on a page can really affect how a person views something. Depending on the type of logo, poster or editorial headline being created, the way it is created can influence different emotions. If happiness is the emotion a designer wants to create, they may include little space between words, as well as colors. But, they would taking up a lot of space on paper with different types of words and transitions between each other. However, if a designer wanted to create a bold statement or to grab someone’s attention, they may use one or two words. Spread out the space between each letter and put it across one line. Whatever the design is, it just interests me that without even thinking about it, all the work that goes into creating even one logo how emotional or unemotional it can be to the audience its presented too.
Archive for January, 2011
Before I was introduced to InDesign, I used to always wonder how posters controlled the kerning in their text and how magazines played with text arrangement. For a while, I thought they knew a secret on Microsoft Word that the rest of us did not. I became frustrated when I tried making fliers on Word, for lack of better software, and the gaps with letters such as W and G ruined the flow of text.
When I open our book, I find myself skipping most of the actual reading and just analyzing the sample posters. I read the captions and look in the paragraphs for how I could emulate the styles the book provides. I especially like looking at the magazine covers to see what types editors select for specific stories. In addition to magazine examples, it’s interesting to see the insides of book in a new light. I never thought for once that someone had to think about left alignment vs. justified, or which type to use.
I find it interesting how our choice of kerning, leading, tracking, etc can have such an impact on how the reader reacts to the text, and how it can make a text easier or harder to read. If you adjust the kerning to the letters and change the leading you make the sentence more swift to read. Or if you change the tracking of the sentence it can seem more elegant. With these tools we can change the whole visual effect of a page, making it more eccentric, classic, modern, elegant, etc and these will or will not catch the attention of the reader.
I found the reading very interesting and I learned a lot of things about typography that I hadn’t known before (not a surprise since I knew nothing about it going into this class). For example, the section on tracking and letterspacing was something I could definitely see being useful when I work on future projects. This is when tracking across a word, line, or an entire block of text is expanded in order to create a more open, airy field. As I was doing the reading, I found myself thinking back to advertisements and other texts and I had seen in the past that had used this same technique. I was also intrigued by the explanations of line spacing and leading. Before I took this class and read the textbook, I never realized how much work and thought went into typography. Now I know that it isn’t just a matter of just randomly picking a
font typeface. Typography is actually an essential tool to the media and can even be considered as a form of art.
In this reading, I found the visuals to be the most pleasing aspect to the experience. The actual reading was interesting, teaching me the history of certain typefaces and print, but I often found myself most excited about seeing the next sequence of iconic posters and images of graphic design.
I find that a book like this makes me appreciate different forms of communication more and more. Even as I type this I feel like I should pay some respect to the typographer who created this special WordPress typeface. So this is for you, whereever you may be.
I thought the reading was pretty interesting. I was surprised by the anatomy of type, and all the individual parts of the letters. I liked the part about the history. It’s pretty cool how some types go way back to the 1700s.
The first reading assignment went by surprisingly slow. I found that the visually intriguing pages of the book Thinking with Type makes the text not only interesting and fun to read, but I often became fixated on a page for long periods of time. Transfixed by the images and all the ways the typefaces and fonts can be used and varied, I could not peel my eyes away.
I had two favorites in the reading. All of the visuals and images that piqued my interest set aside, the first thing that captivated my attention was the anatomy of type. I spent a long time reading and re-reading this page, and was amazed at how you cannot only dissect the typeface, but the individual parts of every letter. I am now aware that typeface is a most intricate and detailed design, one that is fluidly integrated and makes a page beautiful.
This book sheds all the preconceived notions I had of typeface and font style. It portrays just how important typefaces are, and how they are “essential resources for the graphic designer, just as glass, stone, steel, and other materials are employed by the architect.” It made me think, and I am officially convinced of what Renee said on the first day of class—that I would never be able to look at anything the same way again… in a very cool way.