I came across the IMPOSSIBLE PROJECT while on another blog and was stopped dead in my tracks. Not only is there a fantastic blog with tutorials attached to the website but…um…well….I discovered that some great souls out there wouldn’t stand for Polaroid discontinuing their instant film and decided to take a stand! A hugely creative, beautiful and successful one at that, too.
Not only did I love what this project was doing but I loved the understated and simple feel of their site, blog and event posters. Elaborate innovation and creativity can be mind boggle-ing brilliant and hard to produce, but sometimes what is most simple and leaves the most space for the viewer to feel for an experience is the barest of design. This I know is not hard to come by. It seems to me that there is a huge difference between amateur looking work and clean design that is still new, fresh and unique in its own right > the latter being sometimes as difficult to come by as something that you let your imagination run wild on.
In any case, simplicity FTW.