Found Type – Anthropologie

I liked the typography in this logo because it was simple and pretty. The typeface and font were subtle and matched what the store stands for.  Anthropologie is a retail store that sells clothes and home accessories. The style of the store is light, floral, and airy. I like how the lettering looks antique, but also bold since it is all uppercase. The spacing of the letters also makes the logo look simple and not cluttered or too harsh.

 

Advertisements