I found that the most interesting part of the reading had to do with the concept of hierarchy. Position, size, color, and contrast are only a few of the techniques designers can use to give one thing priority over another. As a lover of fashion magazines, I had never considered how this applied to the covers, nor had I realized how subconsciously effective it is. The examples on page 140 really drew my attention to how the name of the magazine is also at the top, in the biggest font. The stories featured on the cover are often arranged in a way to draw the reader into one particular story first. Names, or extreme words (such as “worst” or “best”) are given emphasis through bold style or color change so that they jump out at a quick glance. After reading about how hierarchy applied specifically to magazines, I don’t think I will be able to look at a cover the same way without wondering what it is the designer wants me to look at first.