Tu/Th 5:00–6:20 | section FIVE | intro to graphic design | Renée Stevens

Type Found

"Hold Me" Clutch

This SANG A Flash clutch created in collaboration with artist Daren Newman caught my attention because of the geometrically simple lines, and the message hidden within the topography. The camouflaged typography evokes a feeling of edginess. The “HOLD ME” typeface is bold and speaks loudly against a background that is extremely similar. The way the artist, Daren Newman, integrates the type without interrupting the pattern allows the type to blend into the background but once the viewers eyes recognize the “HOLD ME” it jumps out loudly, and becomes the focal point of the clutch.


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