Tu/Th 5:00–6:20 | section FIVE | intro to graphic design | Renée Stevens

Reading Response

I find it interesting how our choice of kerning, leading, tracking, etc can have such an impact on how the reader reacts to the text, and how it can make a text easier or harder to read.  If you adjust the kerning to the letters and change the leading you make the sentence more swift to read.  Or if you change the tracking of the sentence it can seem more elegant.  With these tools we can change the whole visual effect of a page, making it more eccentric, classic, modern, elegant, etc and these will or will not catch the attention of the reader.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: