Tu/Th 5:00–6:20 | section FIVE | intro to graphic design | Renée Stevens

Reading Response

I find it interesting how our choice of kerning, leading, tracking, etc can have such an impact on how the reader reacts to the text, and how it can make a text easier or harder to read.  If you adjust the kerning to the letters and change the leading you make the sentence more swift to read.  Or if you change the tracking of the sentence it can seem more elegant.  With these tools we can change the whole visual effect of a page, making it more eccentric, classic, modern, elegant, etc and these will or will not catch the attention of the reader.


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