What I found most interesting about the reading this week was how size, space and letters on a page can really affect how a person views something. Depending on the type of logo, poster or editorial headline being created, the way it is created can influence different emotions. If happiness is the emotion a designer wants to create, they may include little space between words, as well as colors. But, they would taking up a lot of space on paper with different types of words and transitions between each other. However, if a designer wanted to create a bold statement or to grab someone’s attention, they may use one or two words. Spread out the space between each letter and put it across one line. Whatever the design is, it just interests me that without even thinking about it, all the work that goes into creating even one logo how emotional or unemotional it can be to the audience its presented too.