When I actually started paying attention to logos as I walked from class, to class, to the bus, to my apartment, I found myself overwhelmed by logos. Logos are EVERYWHERE! There were too many to count. I decided to choose the Apple Logo because I was certain it was timeless, a logo that will always be recognizable to the consumer. When I dug a little deeper I found that the Apple logo was not originally an Apple. Rather, it used to be a picture of Newton under an Apple tree.