Tu/Th 5:00–6:20 | section FIVE | intro to graphic design | Renée Stevens

LOGO

It’s shocking how much more I notice logos. In my room alone I spotted fourteen logos – Starbucks, The North Face, Aquafina, Apple – not including all the hidden logos that I imagine are everywhere. I noticed the Dove logo first. Dove’s logo is a silhouette profile of a dove; although the color of the dove often varies, there are never drastic alterations; it always remains simplistic. The dove works well for the brand because it conveys soft, smooth, light, clean, ect., to the buyer, which is perfect for selling the body/beauty products.

 

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