Tu/Th 5:00–6:20 | section FIVE | intro to graphic design | Renée Stevens

Logo Loco

People’s place is surprisingly barren for 11:24 a.m. but in keeping with what has been posted already the Apple computers have definitely made themselves known. I spy with my little eye 1, 2, 3, 4, 5, 6, 7, 8 out of 9 computers in here sporting the proud little apple, mine included.

Otherwise it’s a bit of slim pickin’ as most are in non de-script clothing. Boy with one ear bud in by the large mirror drinking coffee is in Nike shoes, but I prefer the Sorel and Patagonia attire I spot to my right. INFLUX OF PEOPLE! There are over 15 more new logos on jackets and boots but let’s talk Patagonia…People’s Place is playing You and Me by Penny & the Quarters. Good stuff.

Patagonia is clean and simple but the reason I’m drawn to it is probably more branding and brand association than the actual logo, it’s typeface and all that jazz.


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