Tu/Th 5:00–6:20 | section FIVE | intro to graphic design | Renée Stevens

 

Coinstar changed its logo this week from a script font with a star to this sans serif font with circles. I think the new logo is much better than the old one for several reasons. When you use a coinstar machine the point is to simplify all your loose change into bills. The sans serif font is much simpler which compliments the idea of a coinstar machine much better than the script font. I also think the circle part of the new logo relates much more to the purpose of coinstar machines because it looks like coins. Overall I think the new logo is much better.

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