The New York Times Magazine will be unveiling its new look this Sunday. Hugo Lindgren, named editor of the magazine in October of 2010, described the desire to change the design to a more “improvisational” layout. “I just think it needed a little bit more of an improvisational, we-just-did-it-this-week kind of feeling,” said the distinguished newspaper and magazine editor. The layout and design are much more consistent with the layout of the recognizable parent newspaper than before. The old magazine boasted colorful covers with a much more glossy look, but the new design has more of a newspaper feel and meshes very well with the Times. I like this transition and although some readers will be hesitant of the change, I think it is a smart move, making the two publications more relatable and recognizable.