The website that I think is poorly designed is http://www.retailmenot.com/. I don’t like the way it is designed for two reasons. The first is that it is very busy and I am too overwhelmed when I go onto the site. The second is that I don’t think that the website communicates with their target audience that well. It is a site where you can download coupons and find out about shopping deals, I think the site should look clean, classic and glamourous not cluttered. The color choice and typefaces don’t make the site seem fashionable, which I think would make the site more appealing, especially because many people don’t always want to use coupons.
A website that I think is really well designed is the Lilly Pulitzer website. It is clean and simple, with plenty of white space, which compliments the majority of the clothing that is sold on the website. It is also really simple and easy to use.