Tu/Th 5:00–6:20 | section FIVE | intro to graphic design | Renée Stevens


>> download the .pdf

PROJECT no.3: Poster Design
To create a one-page poster with type and image
(photograph or illustration) as a design solution for a not-
for-profit event of your choice, future or past. It must be a
real event for an actual not-for-profit. This could be
something which you support and with which you are
familiar. This has to be for something outside the University.
It can be for an event from anywhere, domestic or foreign.

Begin by identifying the event you have selected. This
should be part of your written rationale, and should
influence your approach to solving the design problems. In
your rationale explain how you addressed the needs of the
client. Determine what aspects of this event would attract
someone to participate or get involved.
You determine the information included in the design from
your personal research. You can contact people from the
organization to get information.

You must include a primary visual and it has to be original.
You can create your own original visual using Illustrator or
Photoshop. You could shoot a digital (or film) image. You
could scan something. Be original! Consider the quality. The
more original, the better

Visual hierarchy in the size and placement of type. Consider grouping of text to keep it simple. Also think about balancing your headline onto separate decks in length and
about leading between the lines. Don’t let your computer
make leading or kerning decisions for you.
White Space to break up the sections of information.
Alignment: think about vertical and horizontal relationships
of and between information.

Size: 11×17 or 17×11 Tabloid
You must use some kind of visual: photo or illustration.
It should be used as a primary visual in the design.
HINTS > You cannot use imagery off the Internet.
> Don’t fill up the space from corner to corner top to bottom.
> Remember that a poster is designed as a quick read.
> Determine who your audience is.
> Make your imagery large!
Brainstorm List due Tuesday, 01 Mar at the start of class
Computer Roughs due Tuesday, 08 Mar at the start of class
Final due Thursday, 10 Mar at the start of class


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