For my typograph I found this image of an Urban outfitters bag. The letters are large, fat, and are in all capitals. The letters are also sans serif which makes the wording a little more relaxed and fun. What really caught my attention was that behind the letters there is a swirly design type thing going on which draws the viewer into the image. The bag is a solid color and does not have an image so but having this crazy design on the background of the letters really draws the viewer in.